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Companies People Blog Filters Books & Reports Product-led Growth Sales Marketing Pricing & Positioning Search for: SearchBLOG Insights, ideas, and inspiration for SaaS leaders Subscribe and stay up to date with the latest strategies for your business. Email * By submitting your information, you agree to receive periodic emails from OpenView. Please review our privacy policy here . Phone This field is for validation purposes and should be left unchanged. Δ How Youtube 5x’d our Activation Rate Our Youtube channel went from video storage to driving 70% of our sign ups in 6 months. How? A ton of grinding and some luck – but it taught us one key insights about activation that changed the way I think about growth. Activation starts before onboarding. When we figured this out – our monthly… by Daniel Dsouza April 30, 2024 Collections View All Books & Reports The latest research from OpenView and our partners to keep you and your business running. You’ll get SaaS and product benchmarks, talent and hiring guides and more. View All Product-Led Growth Product-led growth (PLG) is a growth strategy where the product itself acts as the primary driver of acquisition, retention, and expansion. Learn more about PLG here. View All Sales Whether exploring the latest trends in sales technology or delving into effective sales methodologies, find valuable resources to enhance your sales efforts and achieve success in a competitive market. View All Marketing Dive into the dynamic landscape of B2B marketing, get the latest trends, strategies, tools, tips, and more. View All Product Insights into best practices, industry trends, and actionable tips for building and enhancing successful products. View All HR & Leadership From talent acquisition to employee engagement, OpenView provides valuable insights and practical advice to empower leaders in fostering a thriving and dynamic workplace. View All Pricing & Positioning Nailing pricing is key to any startups success. Learn how to do it with tips, strategies, and frameworks from OpenView here. View All Finance & Operations Access a wealth of insights on optimizing financial strategies and enhancing operational efficiency. View All Metrics & Benchmarks How do your SaaS company compares to its peers? Get the latest metrics and benchmarks to assess the health of your company here. View All 2023 SaaS Benchmark Report The 2023 SaaS Benchmarks Report from OpenView and Paddle is live! Get all the insights and data to see how your company compares. Read More Collections Books & Reports Product-Led Growth Sales Marketing Product HR & Leadership Pricing & Positioning Finance & Operations Metrics & Benchmarks Podcast " * " indicates required fields Email * By submitting your information, you agree to receive periodic emails from OpenView. Please review our privacy policy here . Comments This field is for validation purposes and should be left unchanged. Δ Marketing B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business What’s in store for B2B marketing in 2024. Marketing expert Jon Miller shares his eight game changing predictions here. Jon Miller December 18, 2023 Books & Reports Usage-based Pricing Playbook Software buying has evolved—and companies are moving to a usage-based pricing model to stay ahead of the curve. Get started with this playbook. Kyle Poyar December 15, 2023 Product The Pre-PMF Guide to Product Management: How to Move Faster and Stop Throwing Away Your Roadmaps Enzo Avigo, former product manager at Intercom and CEO of product analytics startup June, unpacks how to accelerate your path to product market fit. Get the guide here. Enzo Avigo December 05, 2023 Pricing & Positioning What’s going on with pricing this year? A deep dive into 2023 pricing data. What’s the state of pricing in 2023? Data from our 2023 SaaS Benchmarks report uncovers a few key trends to know heading into the new year. Read the full analysis here. Kyle Poyar November 30, 2023 Product The Definitive Guide: Product Analytics for Product-Led Growth Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here. Enzo Avigo Ashley Hockney November 21, 2023 Marketing You’re Doing ABM Backwards. Here’s Why & How to Fix It. ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way. John Short November 16, 2023 Books & Reports 2023 SaaS Benchmarks Report Gain key SaaS insights from our 7th Benchmarks Report on ARR, PLG, retention, and more. Gail Axelrod November 15, 2023 Product How an AI sidecar product drove 30% of sign-ups: Eraser’s founder on building and growing DiagramGPT Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here. Shin Kim November 14, 2023 Marketing How to Maximize ROI on Your Early Paid Advertising Efforts Ready to use paid advertising to grow your B2B startup’s customer base? Here’s an in depth guide to get you started. Dragos Bogdan November 09, 2023 Books & Reports [Report] 2023 SaaS Benchmarks: A New North Star, Monetizing AI & Pockets of Resilience OpenView’s 2023 SaaS Benchmarks Report in partnership with Paddle is live! Get all of the findings and see how your business compares here. Gail Axelrod November 08, 2023 Product-Led Growth Your Guide to Outbound Automation: How Thena 10x Outbound Without BDRs Does automating outbound sales efforts really work? It can and it does, as shown in this post by Thena. They use automated outbound to 10x their efforts. Here’s how they do it. Kyle Poyar November 02, 2023 At OpenView Mastermind: Join an Exclusive SaaS Founder Community We know founding a business can sometimes be a long and lonely journey. But SaaS founders don’t have to go it alone. Join OpenView’s Mastermind Founder Community here for exclusive access to expert insights on PLG, GTM and vertical SaaS and so much more. 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